Sales Enablement & GTM

When I joined Kelley Austin, I saw an opportunity to align marketing and sales around a unified, cohesive story. I built a comprehensive library of go-to-market and sales enablement materials — including case studies, one-pagers, decks, landing pages, and demo videos that equpped sales with the tools they need to sell with confidence and consistency.

To amplify our message, I launched the company’s first integrated marketing strategy spanning web, social, email, and events, driving measurable growth in brand awareness, inbound leads, and customer engagement.

Highlights:

• Developed and centralized a library of GTM and sales enablement assets to ensure brand consistency and accelerate deal velocity.

• Created customer success stories, one-pagers, and demo videos that strengthened value storytelling across the sales cycle.

• Launched a multi-channel marketing strategy integrating digital, social, email, and event campaigns.

• Increased brand visibility and inbound opportunities through consistent, data-driven marketing and storytelling.