Corporate Website Redesign

As the Sr. Marketing Manager at Kelley Austin, I rebuilt the corporate website on Webflow, overhauling the design, copy, and Salesforce integrations to create a modern, scalable digital experience.

Through strategic optimization and ongoing iteration, I helped scale web traffic from just 17 users in 2021 to 15,698 in 2025 — a 922x increase in four years — with Organic Search now driving one-third of all site traffic (2025).

I continue to lead the website’s maintenance and evolution to ensure it remains optimized, relevant, and aligned with active marketing campaigns. This includes refreshing copy and visuals, enhancing SEO/AEO performance, and managing Salesforce integrations to maximize conversions.

Highlights:

• Rebuilt and modernized the corporate website on Webflow, establishing a scalable, high-performance foundation for growth.

• Increased site traffic by 922x through data-driven SEO/AEO and consistent content optimization.

• Implemented Salesforce-integrated lead forms and analytics tracking to improve visibility into campaign performance.

• Maintained and updated site design, content, and functionality to align with evolving brand strategy and marketing goals.