Event & Campaign Management

As the Sr. Marketing Manager at Kelley Austin, I directed the end-to-end planning and execution of marketing initiatives, integrated campaigns, and in-person events from concept to completion. From executive dinners and Salesforce-sponsored events to national conferences and workshops, I led the strategy, logistics, and creative execution behind every experience.

I partnered closely with executives, sales, RevOps, and delivery teams to ensure every initiative aligned with business goals, brand strategy, and customer engagement objectives.

Highlights:

• Integrated AI tools (ChatGPT, Ahrefs, Canva AI, VEED) into marketing workflows to streamline content creation and campaign delivery.

• Increased content output by more than 2x while maintaining brand consistency across all channels.

• Built scalable creative systems that improved turnaround times for campaigns, event collateral, and web updates.

• Enhanced cross-functional collaboration by using automation and insights to align marketing, sales, and delivery efforts.