LinkedIn Ad Campaigns

As Sr. Marketing Manager at Kelley Austin, I led the creative strategy and execution for digital ad campaigns for LinkedIn, collaborating with partner agencies to align messaging, targeting, and performance goals.

Working hands-on in design, I created and produced all ad creative — from concept and copy to final visuals — ensuring brand consistency and high-impact storytelling across campaigns.

Highlights:

• Designed and produced digital ad creative for LinkedIn social campaigns to drive awareness and lead generation.

• Collaborated with multiple agencies on campaign planning, audience targeting, and performance optimization.

• Maintained brand alignment across all creative assets, ensuring cohesive messaging across paid and organic channels.

• Enhanced ad performance through ongoing testing, iteration, and design refinements driven by engagement data.