Amplify Austin

Amplify Austin is an annual online fundraising day supporting nonprofits across Central Texas. I partnered with Refugee Services of Texas, a refugee resettlement agency, to design and execute a cohesive digital marketing campaign aimed at increasing awareness, engagement, and donor participation.

The campaign helped elevate RST’s presence during a highly competitive fundraising event and supported their goal of securing critical funding for refugee families.

Assets included:

• Social media graphics for Instagram and Meta (Facebook) to drive awareness and day-of donations

• A branded email campaign designed to increase click-throughs and donation activity

• Custom web graphics featured on the RST website to reinforce campaign messaging and calls to action

The campaign strengthened visual consistency across channels and provided RST with reusable assets to support donor engagement throughout the fundraising period.